Case Study: Flytrippers makes for a good story
The articles about our launch in Montreal IN 2017 went viral and were very popular with audiences, especially online:
MOST POPULAR ARTICLE
All articles were their respective outlet’s most popular for at least a few days, despite being in multiple outlets simultaneously (many reporters told us it was in fact their outlet’s most popular for the entire month)
GENERATED MANY INTERACTIONS
In total, there were hundreds of thousands of interactions with articles about the launch on social media alone (despite only being featured in Montreal media outlets at the time)