Meet Swoop, the Ultra Low-Cost Airline Coming to Canada Soon

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We had already told you about the great news for airfares in Canada, namely the upcoming arrival of two ULCCs (finally). Here are the first details on the one WestJet is launching.

WestJet announced in April that they would be launching a ULCC (ultra low-cost carrier), which is the best news for Canadian travelers in many years.

Today, they’ve announced the name of that airline that some were calling LessJet up to now. Say hello to Swoop. They also gave us a few new details.

In case you do not know what ultra low-cost carriers are, since we already feature some on our deals pages, I’ll take a few seconds to give you an overview here, but you can read the detailed article about ULCCs here for more information.

In a nutshell, it is a completely different business model (and the best thing to have happened to the air travel industry in a long time) because it makes travel much more affordable. The airfare is ridiculously low and it’s an awesome pay-per-use à-la-carte pricing model: you pay for what you want, that’s it.

Swoop even released a nice explanatory video, keep reading the article to see it.

In Canada, we were one of the only developed countries (almost the only one in fact) to not have a ULCC (in entirely related news, we are ranked 65th out of 80 countries in terms of air travel costs). But now we will soon have two ULCCs, finally!

Just to give you an idea of the low prices with ULCCs, we must tell you that there are very often flights for $20 in the United States, $10 in Europe and $20 in Asia. So this news is very promising for us in Canada!!!

Meet Swoop, the upcoming Canadian ULCC 

So WestJet decided to call their ULCC Swoop (because they’re swooping into the market with lower fares, in marketing-speak). Like many ULCCs, they seem to have chosen the path of fun, no-frills branding, most notably with a very pink color… personally I don’t find it very aesthetic, but honestly I absolutely do not care as long as the price is low!

The Swoop livery (Photo Credit: CNW Group/WestJet)


What do you think of the look? As an AvGeek, I love all these little details about airlines, even though I know most people don’t care. But I’d love to know if you like the naming and design choices?

Anyways, here is what we know at this point:

-they will operate 10 Boeing 737s at launch
-they will be based in Calgary (like WestJet)
-they will announce their first routes in early 2018
-tickets will be on sale in February 2018
-first flights will take off in June 2018

That is pretty much the same timing as the other major ULCC coming to the Great White North, Canada Jetlines. We recently covered their own announcement in a detailed article.

And for more details about the WestJet ULCC, you can read our previous article which had more information in it, I don’t want to repeat it all here as we have many loyal readers who’ve already read it.

Here is a nice little video Swoop released, that explains their ULCC model:


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Bottom line

WestJet had already announced the launch of a ULCC, but now we know it will be called Swoop, that it will be very pink, and that tickets will be on sale in less than six months!

It is simply great news for Canadian fliers, actually the best news in many years!

What do you think of this launch?

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